10 questions to people-power your activist campaign
Over the weekend, I was lucky enough to hang out with a fine bunch of rabblerousers. We talked about movement building, and the kinds of things that make some campaigns successful in attracting big,...
View ArticleCan this Earth Day video get more views than Justin Bieber?
Yes. It can. To everyone who tweeted, Facebooked, up-thumbed, blogged, emailed, IMed and otherwise digitally disseminated our “Give Earth a Hand” Earth Day video: YOU ROCK. We asked if we could...
View ArticleGreenpeace International migrates to Planet Three
Planet III — launched May 2010 It sounds like Sci Fi. But it’s the latest incarnation of the “Greenpeace Planet” website and Content Management System, which we launched today. It involved more than a...
View ArticleThey gave us a break: the Kit Kat campaign ends in success
Chalk one up for Social Media, the megaphone of the world’s second superpower, Public Opinion. Over the weekend, Nestle conceded to worldwide demand that they stop using palm oil from rainforest...
View ArticleFarewell the Sirius: second star to the right, and straight on til morning.
They gathered to farewell a ship — former captains, campaigners, and crew — and raise a toast to a creature of steel and wood and rope which had been their home, their guardian, their fierce champion,...
View Article1992: A memo to Greenpeace from David McTaggart
I was reminded by a friend of this email, written by David McTaggart in 1992 and sent widely throughout Greenpeace at the time. The internal squabble it was intended to address is long a thing of the...
View ArticleScrew nature: it’s about the fate of the Lolcatz
Sumatran Tigers? Fuggetaboutit. Activism is about cat videos. I was a proud participant in the SOPA protest. This website, along with 25 Greenpeace websites and every website I could influence, went...
View ArticleCrazy Davids vs Insane Shelliaths
My favorite ad of all time is Apple’s “Here’s to the crazy ones…” As someone who has personally worked with crazy, been accused of crazy, and sees the organisation he’s volunteered for and worked for...
View ArticleJapan cancels whaling expedition: go celebrate!
To: David McTaggart Hon. Chairman, Greenpeace International Umbria Dear David, About half an hour ago, I heard that Japan cancelled its 2014/2015 voyage to the Southern Ocean to kill whales for...
View ArticleMystic Hippies and the I-Ching: App of Changes
The Director of How To Change the World, Jerry Rothwell, kindly let the Greenpeace International staff in Amsterdam have a sneak peek at his Sundance-award winning documentary of the early days of...
View ArticleAdd a cup of story, salt to taste.
Sometime back in the waning days of the last century, the Greenpeace information technology department was standardizing all staff’s email signatures to a horrible piece of text from a mission...
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